If you want to grow your business, you should consider using Instagram as a Web marketing channel. This social media platform allows users to share photos and videos via their mobile devices and personal computers. When a new user signs up at Instagram, he or she will access a profile and news feed. When the user posts photos or videos to the platform, they will be displayed on the user’s profile.
Some of the world’s hottest celebrities and companies (Kendall Jenner, Gigi Hadid, Selena Gomez, Tesla Motors and National Geographic are just a few famous examples) rely on Instagram for outreach with fans and customers. You may do the very same thing! When you choose to promote at Instagram, you’ll be selecting an online platform which has seven hundred million active users.
Every month, four hundred million people use the platform according to the verge. To date, forty billion pictures have been shared at Instagram! In 2016, seventy million photos were shared daily. This year (2017), ninety-five million pictures are shared every 24 hours.
Clearly, this is an addictive social media platform which is still gaining plenty of momentum. When you use it to showcase your personality, or your company’s goods and services, you’ll be touching base with a massive pool of prospective customers!
How to Make an Impact at Instagram
With this social networking channel, you’ll need to grab the attention of others quickly. They will be scrolling through their feeds a lot, so you’ll need to stand out before a new stream of photographs drift downward and distract them from your particular Web marketing message.
The best way to rise above the competition is to post pictures which tell a story. For example, if you’re selling walking tours of Paris, posting a beautiful picture of a moonlit street in Montmartre (where the great artists Picasso, Monet and Renoir used to create their paintings) will entice the types of people who want what you are selling.
You might add the short caption, “Picasso used to walk down this Paris street…” and then add the hashtags, #Paris #walkingtours.
In a flash, you’ve activated the senses of Instagram followers who adore Paris and/or walking tours. You’ve told a story about this special part of Paris and why it’s so important. You’ve also given your followers a touch of true Paris beauty. In addition, you’ve used hashtags in order to connect with new people who like Paris and/or walking tours.
It all comes together as powerful free advertising
Try to evoke emotions and create exceptional beauty by using filters, colors and lighting. It’s all about delivering a message which has a lot of strength. Consider each photo a miniature billboard. You’ll always need an amazing image, as well as a short caption and a couple of relevant hashtags.
When you take care with every element that we’ve just discussed, you’ll create a lot of impact. Verbal messaging is secondary at Instagram. First and foremost, your images need to “pop”. Create images with the needs and wants of your ideal customers in mind!
Should You Buy Paid Ads at Instagram?
Some people buy Instagram followers in order to send a message of success and we think that this is smart. It’s easier to attract non-paid followers when you already have followers. Existing followers will illustrate the popularity of your Instagram profile. Another strategy is to pay for Instagram ads. This will probably cost more than buying followers, as buying Instagram followers is typically very affordable and cost-effective.
If you wish to buy ads, you’ll be able to choose from four types, which are Photo Ads, Video Ads, Carousel Ads and Stories Ads. You will buy these ads from the official Instagram “Business” division.
Now that you know how to grow your business with Instagram, isn’t it time to get started?